Throughout the production of my music video I have used many new media technologies, for all aspects of my A2 coursework piece.
- Research
- Filming
- Editing
Research
During the start of my production we researched into various other artists’ music videos, to gain ideas and find out what sort of conventions we would need/want to use in our own video. To find these videos we used a mixture of both:
www.youtube.com
www.myspace.com
We then logged the research done onto our blog site, which is a new technology to me because last year a majority of my work had to be hand written. Using Blogger we were able to keep all our research and ideas well organised and also allowed easy access to it all at any time, so we were able to look back at any of our work and reflect/ change our ideas later on. On the blog we were able to upload videos and images which is a large improvement on written notes, because having the video/ image in front of you whilst reading the analysis makes it a lot easier to remember why we were looking at those ideas.
Filming
When filming the video this year we had access to new HD cameras with SD cards in rather than recording using cameras with tape. This made the whole process of filming and editing a lot easier. Also because the cameras were HD the video quality was a lot higher than it would have been if we had used the older cameras.
Editing
Editing was a lot different this year due to the use of different software for myself, last year at college I used Adobe’s Premier pro, while this year for editing purposes I have used both Final Cut Pro for the video footage and also Photoshop for a lot of the Digi-pack.
Although Final Cut was a new program to me the basics of the program were fairly similar in how it worked and I was able to work it all out fairly swiftly.
In final cut we had to capture the footage we had filmed beforehand, and also add in the music from the song “Love or Lust”. We then chose the shots we wanted to use and spent time aligning them with the correct parts of the music so that it looked in place and you could see that the singer was singing during the right parts, or the guitar being played was the same, this got fairly intricate when our shots started becoming shorter and faster cuts in between.
Whilst editing the video we tried using a few different visual effects to give it a different feel, one of these was a black and white effect, which was initially within our storyboard. However after placing it on the video we decided it looked better without it. Also because some of the things we wanted to do with the video were too hard, we decided it would be more time efficient to leave them out, these included such effects as having specific parts of the shot in colour e.g. an instrument.
When it came to editing and creating our Digi-Pack we used Photoshop, with this we were able to edit the photos we had taken of the band. We were able to use different effects and techniques to get the look we wanted, which involved taking the image of the tattoos and having everything but the words on the tattoos in black and white. The original colour of the tattoos were just black however after we edited the image they were a bright red, which is more conventional for the style of music.
Here is the image:
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