Evaluation Question 3 : By Daniel Morton

3) What have you learnt from your audience feedback?

In order to get audience feedback, we showed our finished products to other members within our media group along with other people including teachers and our families to gain a large range of views on the video. This made the feedback received more varied as we made sure not just to ask people who knew who the band were or liked that style of music.
However we did ask some people who followed either Kids From The Summer, or similar artists to make sure we received their opinions on whether we had targeted the video correctly and that it appealed to the correct audience.

Some Positive feedback we received included:

- “Good band shots”
- “Effective setting that suited the style of the music”
- “I like the placards with the words”
- “Quick editing was effective for the pace of the music”
- “Simplicity was effective”
- “Quick cuts in the time with the music worked well”

Some Negative feedback included:

- “Repeating shots too much”
- “Using the same person with the cards was noticeable”
- “The placards looked like you were filling space”

This feedback has shown us what was good and bad about our video, and therefore reflecting on the feedback as a group we were able to pinpoint what things we would consider changing or removing if we were to re-make our music video.
Some things we said we do differently included:

- Following the storyboard more and re-doing it again if our plan needs changing. This will prevent us having to fill in gaps in the video last minute.

- Making sure we film more than enough footage, so we have a wider variety of shots to choose from and won’t necessarily have to repeat certain shots again.

- Making sure we don’t re-use the same shot more than once, or include shots that look too similar, because the feedback shows that the audience clearly noticed that we had used the same shots more than once.

- Practicing using effects and different camera skills beforehand which will both enhance the overall videos quality. But also allow us to change the effects during editing much faster giving us more time to perfect the video, because we won’t be trying to learn how to do them.