Evaluation Question 2 : By Daniel Morton

2) How effective is the combination of your main product and ancillary task?

Our ancillary task was to create a Digi-pack to go with our music video. The Digi-pack included:

- A 4 panel CD cover

- A poster or a magazine advert.

Our main product was the music video, for this we decided to use a college band called “Kids From The Summer” who fit into the pop/punk genre. For the digi-pack we chose to do the 4 panel CD cover and the poster rather the magazine advert, the digi-pack had to compliment the music video we created because the idea was that people would be able to recognise that the two were linked due to similar conventions from each.
To ensure that this was the case we attempted to keep similar themes within both products, to do this we played upon the styles of the artists and how the pop/punk scene seemed to fit in with lots of bright colours. As shown in their current logo for the band image:

Ways in which we made the digi-pack link with our music video included how we used similar images that were shown in the music video. The Poster and front cover of our CD artwork showed an image of the lead signers tattoo’s which say “Love” and “Lust” on his wrists. This directly links with the song title “Love or Lust” and also the tattoos can be seen during the video when the singer is holding the microphone:

Also on the digi-pack we tried to copy the style of writing used in the singers tattoo’s which wasn’t easy and trying to find a font in Photoshop took time. Eventually we found and chose to use a font which was similar to the tattoos.
However we only used this font on the back page of our CD artwork, as we believed that the font didn’t really fit in with the bands style, instead for the rest of the Digi-pack we used a font called “Sketchblock” which suited the band more. This was used on both the poster and album artwork.

Here is the poster:

Due to using the image of the singers tattoo’s in both parts of the digi-pack, a strong link between the ancillary task and music video has been made, as the audience will be able to identify that the two products are related.

Therefore I feel that both the digi-pack and music video both effectively work well together as they represent the bands style. This means that the products would efficiently reach the pop/punk audience members, due to the use of bright colours and performance based shots within the video.