Evaluation Question 1: How does your media product use, develop and challenge the conventions of real media products?

Goodwin's theory for the creation of music videos has 8 main principles:

1. Link between the lyrics and visuals
2. Link between the music and visuals
3. Genre characteristics
4. Intertextual references
5. Notions of looking (objectification of women)
6. Voyeurism (direct gaze, other people looking at the artists, insight into the artists life, screens and mirrors)
7. Demands of the record label (representation of the artist)
8. Narrative based, concept base or performance based music videos

In the making of our video we linked the lyrics and the visuals of the video by displaying the lyrics to the songs on a variety of coloured placards held up by different people, these would be quickly cut and flow in time to the lyrics that were being said at the points in the time when we had the placards up.

We fit in the music of the song (which had a pop/punk vibe to it) by displaying a selection of shots that that had the band jumping around on stage, we made the shots quicker and this mirrored the pace of the music and the bands image, we also had a variety of close ups on the different instruments the band had (such as the guitar and drums) this gave the audience a visual comparison to the music playing and the instrument playing certain the bit in focus whilst the close up was displayed.

Our music video has very close comparisons to the All American Rejects song "Dirty Little Secret" we liked the use of different people holding up their secret on a different type of placard in this video and so adapted this and worked it into our video by having different people hold up the lyrics to the song on coloured placards.



Throughout the course of the video the band are wearing punk style fashion clothing this is reflective of the bands image and the song playing and makes the band easier for the target audience to listen to and fits in with the typical conventions of a pop/punk, their style of performance is also reflective of this with lots of jumping around on stage and lively movements throughout the video.

Compare it to other videos

Link to other videos of same style- punk rock