Mid Project Evaluation

How does your media product use, develop and challenge the conventions of real media products?

Use;

Develop; We developed the conventions by reworking camera techniques to enhance the viewing experience.

Challenge; Our media product doesn't challenge the conventions of real media products because we have stuck to

How effective is the combination of your main product and ancillary texts?

Our media product and ancillary task are effective at creating an identity for the band, Kids From The Summer. The colour scheme and lighting effects mirror the bands own personal style. We are using dim lighting mixed with colour accents for the video, the colour accents are bright neon colours which bring out the bands personality, since this is a promotional pack we are using the style of the video to connect the band with the audience. The album artwork will have the same colour scheme to link both products together.

The way we portray the band in the video will also be the same in the promotional pack and the image will reflect their genre of music.

What have your learnt from your audience feedback?

Have you used new media technologies?